My Story

One summer day, my life took an unexpected turn when I faced a major medical challenge.

With no time to think, I went into "fight mode."

On sick leave, I had time on my hands since my life was reduced to round trips to the clinic.

I then embarked on a deep reflection on life and its priorities. It was at the heart of this introspection that the idea of creating a Jewel Jacket collection was born, which would brighten and change my daily life.

Indeed, one evening, while wearing a long dress, a twilly and a denim jacket, I hung my jacket and twilly on a mannequin; it fell to the floor and the twilly landed on the jeans.

It was at this precise moment that I was enlightened:

I then realized that Geneva, a city world-renowned for its expertise in jewelry and watchmaking, was the ideal place to create a unique and original jewel jacket.

I had a Hermès scarf and a pair of jeans that I had found in a thrift store in my wardrobe.

I decided to convert it into a jacket and create a first prototype. I wanted to give them a second life like life had given me.

After that, I contacted a designer and a jewelry atelier to make a prototype of a button in precious metals.

And I must say that I found the result amazing! Seeing the buttons in silver, gold plated or even diamond set motivates me even more.

This is how my sewing workshop was born, offering high-end custom denim jewel jackets.

These jackets combine the elegance of silk squares from luxury houses, the beauty of recycled precious metals and the authenticity of denim.

But above all, they are emotional statements.

Each jacket is an anthem to life, a symbol of hope and rebirth.

I have turned my fight against illness into a source of inspiration, proving that creativity can emerge in the darkest of times.

Being able to create my own designs makes me super proud, because yes, between us, I have always been passionate about fashion.

Sonia Jasmine